BREAKING OUT SUPERRARE
“My favorite part of what I do is being able to not only work with these artists but become friends with them.”
Originally from Tampa, Florida, Zack Yanger’s introduction to web3 resulted from his relocating to New York City. After graduating from the University of Florida, he moved to NYC in hopes of securing a job in advertising and marketing; and that he did.
However, after working for a few of the city’s most prominent advertising agencies, Zack decided a life of branding wasn’t for him and searched for other careers. That was a blessing in disguise.
Based in Brooklyn, his career-changing opportunity came in the form of his own video production company in 2013. ‘BREAK Content’ created a global network of videographers and film crews that captured news footage in cities worldwide.
“I had been in Bitcoin since the end of 2015, and I got really excited and interested in everything that was happening and decided at the end of 2017 that I either wanted to start a project in crypto or get involved in a project in crypto.” So began his journey in web3 and to incredible success in the space.
Zack’s first chapter in NFTs and web3 was attending Ethereum networking events to learn about its unique tools and platforms. Through one of these events, he was introduced to Superrare founders John Crain and Jonathan Perkins, a chance meeting that seemed destined to happen.
“After John explained NFTs, it clicked immediately for me. I saw how big of an opportunity this could be for digital creators,” he recalls. “I saw it as the biggest moment of my life and ended up obsessively diving into NFTs. Then, randomly, I was walking my dog in Green Point, Brooklyn, and I saw the same two guys again. They were loading surfboards into the back of a Volkswagen van…”
During this random meet-up, he offered to make a free video to tell the story of SuperRare. From there, he joined their marketing team and began spreading awareness and opening avenues for thousands of creatives to enter the space.
“My favorite part of what I do is being able to not only work with these artists but become friends with them,” shares Zack. “I know hundreds of artists that I could call anytime and vice versa. I’ve got friends in every country and city around the world, and I think that’s a big part of what makes all of this so special. It’s that all these people have a central belief and a central goal.”