TWO HEADS ARE BETTER THAN ONE
“Even if our product just helps one creator break new ground, I will feel like we have done our job, and that’s something to be proud of.”
Ben Strauss (@benstraussphoto) and Marco Peyfuss (@mpeyfuss) are the two heads behind Transient Labs. While the team has grown, the mission remains the same – to help creators succeed.
Although the business was born out of Ben and Marco’s exploration to create living art, the team is now developing a suite of tools and services that anyone can access to help them navigate the world of NFT art and smart contracts.
In the beginning, their idea was to make Ben’s artwork interactive or explorable. “We went back and forth tinkering, wondering what might be possible if you had a photo that you could interact with to bring out different scenes,” Marco said. “Ben would head out with his camera to capture a scene in two different seasons, or he’d bring back a shot that we would try to find applications from our aerospace backgrounds to implement in a work of art.”
Ben has been a photographer for 15 years and was able to convert some of his success on Instagram into the world of NFTs. Call him an OG, if you will, as he was one of the first photographers on SuperRare. This led to the ‘24’ Series with its complex sun and moon rises, which needed NASA diagrams to get right. Soon others were looking for Ben and Marco’s expertise, including renowned author Neil Strauss who sought them out for his ‘Survive All Apocalypses: From Machine Uprisings to Bear Markets’ book.
Since then, Transient Labs has become a force in the creator ecosystem, enabling some of the most exciting blockchain breakthroughs of the last year, including their Shatter contract, vision-based rarity models, one-of-a-kind auction mechanics, and works with some of web3’s most prominent names.
Now, the two are charging ahead to put the power of these tools in more creators’ hands. The Lab is a codeless suite of creator tools that is in private beta now, with a public launch this spring.
Their work is undoubtedly innovative. Perhaps an overused term, but if you have doubts, check out some of their creations if you’d like to see what the future of digital art might look like.
Says Marco, “Even if our product just helps one creator break new ground, I will feel like we have done our job, and that’s something to be proud of.”