HOT & COLD
“The conversation around crypto culture and digital art changes by the hour, but it seems like we are on the right path for it to be adopted sooner by the mainstream and patrons of the art, and I will be there supporting this.”
Anyone who swaps the heat of Mexico for the freezing temperatures of Montreal has got to be a person of contrasts, which NFT artist Luis Ponce is.
A graphic designer by training, Luis worked as a creative and art director for years in publicity agencies before becoming a freelance artist and developing his artistic voice. He’s done commission projects with brands like Nike, Vans, Jordan, and the government of Mexico City for mosaic sculptures and murals in public spaces.
Luis ascribes his creative freedom to web3, which changed his life. He got off to a quick start with NFTs and made his first piece in April 2021. He’s a prolific artist with a profound outlook on art and the art world.
“I am a visual explorer; my work is influenced by ideas like posthumanism, cosmogonic myths, the internet, and the everyday loop,” Luis says. “As an artist, I enjoy exploring different techniques and styles, such as 3D modeling, frame-by-frame animation, or optical and abstract animations generated with data flow environments or rule-based system nodes. Despite this variety, the central concept of my work remains consistent. Constantly exploring and experimenting with new ideas and techniques include incorporating new technologies and materials.”
In his opinion, artists don’t need to stick to the same style. “I believe it’s more about developing a specific concept or idea and becoming recognizable. Experimentation is part of the creative process, and embracing new opportunities for creative expression is important.”
Luis is forthright: “Web3 has allowed us to renegotiate our relationship with the internet, and the possibilities for artistic exploration are limitless. I feel empowered by the freedom to explore different forms and styles of art without restriction. In web3, the only limits are the ones you set for yourself – and that’s incredibly exciting.”
He is a fierce defender of the NFT world, which has brought him such creative pleasure and financial freedom. He shares: “Professionally, I’m super happy. I’m in the most satisfying moment of my artistic career. I see a future full of innovation, and the conversation around crypto culture and digital art changes by the hour, but it seems like we are on the right path for it to be adopted sooner by the mainstream and patrons of the art, and I will be there supporting this.”