THE FUSION OF TRADITIONAL AND CRYPTO ART

“I think that AI, 3D Worlds and Blockchain (NFTs) – are the main pillars of the digital world, and will continue evolving our society.”

Gordon Berger is a pioneer of the Crypto Art movement. Since late 2011 he has been exploring the use of blockchain as a medium for art, and its impact on our world. When you’re in the studio with him, you can dive deep into the work of one of the most inspiring artists of our time.

Each of his art series marks a significant point in the evolution of the CryptoArt movement. Highlighting what it means to be human in this moment of technological transformation. As a graduate from Central Saint Martins University in London and The Belgrade School of Design, Gordon combines the use of digital and traditional painting techniques along with smart contracts and algorithms in his art.

He says: “It’s so interesting how we already live in a mixed reality world. Since I was a kid I been deeply passionate about exploring how the digital and physical dimensions interact and blend together.”

Early in 2018, Gordon was the first TEDx speaker to talk at the Museum of London about Crypto Art and NFTs. The following year he held the first NFT soloexhibition in New York and has been exhibiting Crypto Art worldwide since then – greatly helping to popularize it.

He explains: “My art has its roots in graffiti and traditional painting. As those styles are grounded in physicality and material control, I became interested in how to express that through digital mediums. Fusing forms of creation to explore the world we live in through code and abstract art.”

Exploring the use of smart contracts as a medium, led him to be one of the earliest artists tokenizing on SuperRare in 2018 – minting 3 of the initial 100 tokens, and contributing to the earliest Generative Art Platform on the blockchain in 2018.

Gordon also created the first NFTs ever materialized from digital into physical reality – The ‘Solidity’ & ‘Materiality’ Series (2018/19). Investigating concepts of value, materiality, and abstraction, these are the earliest Generative Art projects enabled by smart-contracts (pre-dating Autoglyphs).

“It’s interesting to think about what history books will say about the 2010s and 2020s in 200 years. What makes this time period unique? I think that AI, 3D Worlds and Blockchain (NFTs) – are the main pillars of the digital world, and will continue evolving our society.”